NUVO Fresh
The newest business in the NUVO stable is very Fresh in its ideas. See what we did there? NUVO Fresh is like the uber of freshly delivered meats from your local butcher. Never frozen like a hockey puck, and always locally delivered from your neighbourhood butcher, not some warehouse in downtown Toronto.
Send in the Provokers
Another project that the Provokers had the opportunity to work with from the ground up. We started coming up with the brand concept for NUVO Fresh and focusing on cleavers and went with colours that would complement the NUVO Brand as a whole. We worked with their team to come up with and accentuate what makes them different from other brands on the market that sell meat. To be different they needed to highlight the butchers, the fact the product is always fresh and never frozen and finally it came from a local butcher in your town.
This leads us into all the graphics created and the implementation of a teaser marketing plan on Facebook and Instagram. All graphics were designed to be a tease to lead the audience into what NUVO Fresh was about.
