Havana Castle

Client:
Havana Castle
Role:
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Service Render:
Provoke Superpowers:
Social Media Management, and Marketing

Havana Castle in downtown Burlington is a haven for cigar enthusiasts, offering everything from Cuban classics to rare, hard-to-find gems.

When they partnered with us at Provoke Media & Design, we knew their social media presence had to reflect the rich heritage and sophistication that comes with premium cigars.

Social media showcase for Havana Castle Premium Cigars, Burlington. On the left, a smartphone displays the brand's Instagram feed featuring cigar products, events, and lifestyle imagery. On the right, four Instagram post designs are shown, including a customer testimonial, a cigar and drink pairing with Dewar’s scotch, a product close-up with a blue lighter, and a 'Happy New Year 2023' post featuring a hand holding a whiskey glass. All posts feature the Havana Castle logo.

Send in the Provokers

So, we created a strategy focused on the art of cigar culture—showcasing their top-notch selection with stunning, close-up visuals of hand-rolled cigars, sharing the history and craftsmanship behind each blend, and diving into the experience of savoring a fine smoke.

But we didn’t just stop at beautiful posts. We turned their social media into a hub for cigar lovers to connect. We engaged with followers, answering their questions, sparking conversations about favorite cigars, and even sharing tips for the perfect pairing. By running targeted ad campaigns aimed at cigar aficionados and local connoisseurs, we helped drive both foot traffic to the store and increased online interest. Havana Castle’s social pages became more than just a place to browse—it became a virtual lounge where cigar enthusiasts could relax, learn, and get excited about their next visit. Our content and strategy gave their audience a taste of that one-of-a-kind Havana Castle experience, long before they even lit up.

Social media content for Havana Castle Premium Cigars, Burlington. On the left, a smartphone screen displays the brand's Instagram grid featuring cigar products, smoking lifestyle shots, and in-store moments. On the right, four highlighted Instagram posts show: a tobacco field with a Havana Castle sign, a man in a white hat inspecting dried tobacco leaves, a close-up of a person holding a lit cigar with a glass of whiskey, and a smoking cigar resting beside a whiskey glass. All visuals emphasize craftsmanship, luxury, and cigar culture.

Tablet on a white desk displaying the Instagram profile of Havana Castle Cigars Burlington. The screen shows the account’s bio, follower count, and a grid of cigar-related posts, featuring various cigar products in lifestyle and outdoor settings. The workspace includes a coffee mug, notebook, pen, sticky notes, a keyboard, and a potted plant, suggesting a creative and organized environment.

Close-up of a person holding a smartphone and scrolling through the Instagram profile of Havana Castle Cigars Burlington. The screen displays the account’s bio, follower count, and a grid of recent posts featuring cigars in various outdoor and lifestyle settings. A blurred workspace with a plant, yellow mug, and laptop is visible in the background.